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Bovril - Give me strength

For more than 120 years, Bovril has been giving us Brits the strength we need to go on.

Way back in 1871, Napoleon ordered a million cans of beef for his hungry army, and the Scot, John Lawson Johnston, rose to the challenge with his invention 'Johnston's Fluid Beef.' This was renamed Bovril in 1886, and so the beefy drink we all know and love was born.

16 years later, on Christmas day of 1902, and far, far away near the South Pole, Captain Scott and Ernest Shackleton supped on a cup of Bovril after a chilling, 4-hour march.

By 1909, it wasn't just explorers and soldiers that took strength from Bovril; hundreds and thousands of football supporters up and down the country were gulping steaming hot cups of Bovril. In fact, by this time, Bovril was so popular with Brits that an electric advertising sign was erected in London's Piccadilly Circus.

By 1968, the Bovril empire owned Argentinean beef ranches that totalled the equivalent to half the size of England.
Production was also moved from London to it's current home in Burton on Trent.

Today, Bovril is as popular as ever, providing 3 and a half million jars of strength every year to Brits in need.

For more information go to www.unilever.co.uk/ourbrands/foods/bovril